Stand Out on Google

Reach your target audience quickly and effectively with Google Ads! Thanks to Google Ads, the largest advertising network in digital marketing, potential customers can easily find you.

Google Ads Advertising Models

As Novus Tide, a full-service agency, we guarantee to provide you with the best service in Google Ads. So, what are Google Ads? Let's take a closer look together.

Google Ads, formerly known as Google AdWords, is a digital advertising platform that allows you to advertise on Google. It displays your ads on the Google search engine, YouTube, and Google partner sites, making it easier to reach your target audience. When executed with the right strategy, Google Ads can increase your brand awareness, attract more visitors to your website, and significantly boost sales.

Search Network Ads

Google Search Network Ads are the most effective advertising model that allows users to see your products or services when they search on Google. By targeting specific keywords, you can reach the right customers. Search network ads are among the highest-converting Google Ads models because they target customers with an intent to purchase.

Shopping Ads

Integrated with Google Merchant Center, Shopping Ads allow you to display your products in Google searches and across the Google partner network. Featuring product names, prices, and images, these ads help drive direct sales. This ad model is essential for e-commerce businesses and can significantly increase sales.

Display Network Ads

Display Ads, which appear on websites, mobile apps, and platforms like YouTube within Google's partner network, are ideal for increasing brand awareness and creating eye-catching ad strategies. You can enhance conversion rates through remarketing and targeted ad strategies. With display ads, you can showcase your advertisements in the right places to strengthen your brand image.

Remarketing Ads

Remarketing Ads target users who have previously visited your website, preventing potential customers from forgetting about your brand and increasing their likelihood of purchasing. Remarketing campaigns are one of the most effective methods to bring customers back to your site, helping them remember your brand and make a purchase decision.

YouTube Ads

As the world’s second-largest search engine, YouTube allows you to reach your target audience through video, text, and image-based ads. With skippable and non-skippable video ad options, you can enhance brand visibility. YouTube ads are a powerful marketing tool because they encourage users to interact with your content.

Advantages of Google Ads

• Target Audience Reach: Ads optimized with the right keywords allow you to reach users who are inclined to purchase.
• High Conversion Rates: With proper optimization, you can achieve better results at a lower cost.
• Flexible Budget Control: You can set daily, weekly, or monthly budget limits to manage costs.
• Reporting and Analysis: You can measure your campaign performance with detailed analytics and refine your strategies.
• Brand Awareness: Expand your brand reach through display ads and YouTube campaigns.
• Mobile Compatibility: Directly reach customers accessing your ads via mobile devices and increase sales.

How to Advertise on Google?

1. Create ad groups. Ad groups are directly related to keywords and ad texts. By creating groups tailored to your target audience, you can manage more successful campaigns.
2. Optimize your account. Setting up your Google Ads account properly makes it easier to target users searching specifically for the products and services you offer.
3. Write compelling ad copies. Use engaging headlines and descriptions to encourage users to click on your ads.
4. Choose the right keywords. Identify keywords that best define your business and help your ads reach the right audience.
5. Use ad extensions. Ad extensions provide additional information in your ads, making them more informative and appealing.

Frequently Asked Questions About Google Ads

What is Google Ads? Google Ads is a digital advertising solution used by businesses to promote their products and services on Google Search, YouTube, and other websites.

How Much Does Advertising on Google Cost? Google Ads allows users to control their budget freely. You are only charged when users click on your ads.

How Do You Pay for Google Ads? You can pay for Google Ads using a credit card, debit card, or bank transfer.

At Novus Tide, our team of experts develops customized Google Ads strategies to help your brand succeed in the digital world. Reach the right audience with the right strategy by contacting us today!